Case Study N° 02

Essex Street Dental Medicine.

Location
Salem, Massachusetts
Address
A historic building on Essex Street
Scope
Design, copy, build, care
Timeline
4 to 6 weeks
The Essex Street Dental Medicine homepage: an aerial view of Salem, Massachusetts with the headline Salem dentistry for all ages
yoursalemdentist.com · The homepage
Context 01

Essex Street Dental Medicine cares for Salem, Massachusetts from a historic building in the heart of a city that measures its history in centuries. Family owned, serving the Salem community for more than twenty years.

The dentist is the kind you hope exists: academic, sharp, and genuinely fun. We got to learn how this practice thinks while we built for it, and we are thankful we did.

The assignment: a website as smart as the dentistry, with none of the stuffiness.

Outcome 02

Historic on the street. Modern on the screen.

Warm blacks and brass drawn from the practice itself, editorial type, and Salem doing what Salem does. Underneath the calm: a full services library with real clinical depth, written so patients can actually read it. Live in weeks, not months.

Key Stages 03
  1. i.

    One call

    We listened for what makes this practice itself: the building, the academics, the humor. The site had to sound like the person who answers your questions in the chair.

  2. ii.

    We took it from there

    Design, copy, and the build, all in-house, including a services library with real clinical depth. The practice kept practicing dentistry.

  3. iii.

    Live in 4 to 6 weeks

    Launched, hosted, and cared for by us ever since. When the site needs something, it gets it.

The Design 04
The advanced dentistry section: CEREC same-day crowns, laser dentistry, and cone beam 3-D imaging cards over the practice's historic interior
Modern dentistry, photographed inside the historic rooms
The practice's historic blue building in the heart of Salem
The building patients actually visit
Dark service cards for dental implants and cosmetic dentistry
A services library with clinical depth
The Essex Street Dental Medicine homepage on a phone
Where patients actually look first
Palette 05
#F7F5F2
#E9E2D6
#CBB89C
#A8783F
#2A2722

Plaster, parchment, aged brass, and a warm black. A palette that belongs to an old building and reads perfectly on a new phone.

What the practice offers 06

Your practice has a story too.

Thirty minutes, and you will know whether we fit.

Book a 30-minute call See the work