Rainey Dental Partners
Business analytics and growth

Resources for Growing Your Dental Practice Online

Practical tips, templates, and insights to help your dental practice attract more patients and build a powerful online presence.

Featured Articles

Deep dives into what actually works for dental websites

The 5 Most Common Mistakes Dentists Make With Their Websites

Avoid these critical pitfalls that cost practices thousands in lost patient opportunities every month.

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What Every Dental Website Needs to Convert New Patients

The essential elements that turn website visitors into booked appointments and loyal patients.

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How to Know if It's Time to Redesign Your Dental Website

Clear signs your website is costing you patients and what to do about it.

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Quick Tips

Short answers to questions dentists actually ask

Do dental websites really need blogs?

Short answer: Not always. Focus on conversion-optimized pages first, then consider blogging if you have the time and resources.

How often should I update photos on my dental website?

Update team photos annually or whenever there's a major change. Patient photos should feel current, typically within 2-3 years.

Is it worth hiring a professional photographer for my team photos?

Absolutely. Professional photos build trust and credibility. They're a one-time investment that pays dividends in patient conversion.

What makes a good orthodontics landing page?

Clear before/after photos, simple pricing transparency, easy booking, and social proof. Focus on what parents and teens actually care about.

Common Questions

What type of content should I prioritize for my dental website?
Focus on service pages, a strong homepage with clear calls-to-action, and authentic team/office photos. Blogs are optional. Conversion comes first.
How can I improve my website's Google ranking?
Start with fast load times, mobile optimization, clean page structure, and local SEO signals. Get patient reviews on Google and ensure your NAP (Name, Address, Phone) is consistent everywhere.
Should I show pricing on my dental website?
It depends on your market. Transparency builds trust, but complex cases make pricing difficult. Consider showing starting prices or ranges for common procedures like cleanings and whitening.

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