Case Study N° 03

Nova Dental Care.

Location: Chantilly, Virginia
Focus: Family, cosmetic & orthodontic care
Scope: Design, copy, build, care
Timeline: 4 to 6 weeks

Context 01

Nova Dental Care gives Chantilly, Virginia everything a family needs under one roof: cleanings to smile makeovers, braces to implants, with sedation options and in-home visits for patients who need them.

A new generation is building this practice, and the old web presence was not going to carry it. That is the whole case, and it fits on one line: new generation, new brand, new patients.

The assignment: a brand and website with the energy of the people behind it.

Outcome 02

New generation. New brand. New patients.

A confident blue system, editorial type, and the practice's patient-first offers put where patients can actually find them: a membership plan for families without insurance, and a free second opinion with no strings attached. The practice now looks like where it is going, not where it started. Live in weeks, not months.

Key Stages 03

i.
One call

We listened for where this practice is going: comprehensive family care, one roof, a new generation at the helm. No questionnaire, no portal.
ii.
We took it from there

Design, copy, and the build, all in-house, including a services library that runs from pediatric visits to implants. The practice kept practicing dentistry.
iii.
Live in 4 to 6 weeks

Launched, hosted, and cared for by us ever since. When the site needs something, it gets it.